True beauty is not only about having an attractive and beautiful appearance. More than that, beauty is also reflected through genuine care, kindness that comes from the heart, and the desire to make a difference in other people’s lives.
With this belief, Kapas Selection brings the spirit of Care Beyond Beauty through a humanitarian program to support communities affected by the earthquake in East Nusa Tenggara (NTT).
Small Steps, Greater Meaning
The earthquake that hit East Nusa Tenggara has affected people’s lives, from damaged homes to disrupted daily activities. In this situation, meeting basic needs is important to help communities go through the recovery process.
As a real expression of care for others, Kapas Selection collaborated with Human Initiative to provide a donation of Rp50,000,000 in the form of basic needs assistance for communities affected by the earthquake in Ruteng, Langke Rembong District, Manggarai Regency, East Nusa Tenggara.
This assistance is expected to help meet daily needs and reduce the burden on communities as they recover from the disaster.
Being Present, Making a Difference
The symbolic handover of the donation from Kapas Selection to Human Initiative took place on Saturday, October 10, 2026, at the Human Initiative Office. This moment also coincided with World Mental Health Day, reminding us that caring for others is an important part of building well-being together.
Through this collaboration, Kapas Selection wants to show that care can be expressed through real actions. No matter how small the contribution, every act of kindness has meaning in supporting those who are going through difficult times.
Because Kindness Always Matters
Through this program, Kapas Selection hopes that every donation can bring benefits and become a source of new hope for those in need.
We believe that true beauty is not only reflected in what we see, but also in care, kindness, and real actions that bring meaning to others.
Let us continue to spread kindness through simple but meaningful actions. Because every act of kindness has the power to bring hope and create positive changes in other people’s lives.
Care Beyond Beauty — Because kindness makes a difference.
