Our Story
Company History
The company’s journey began in 1986 as a home industry producing cotton beauty pads under the brand Cinderella.
In 1993, we established a new company named PT. Tarunakusuma Purinusa, with our core business focused on manufacturing and distributing modern beauty cotton products. Our production processes were supported by modern machinery and technology. The first product we launched under this new entity was a beauty cotton pad under the brand Selection.
In 2003, PT. Tarunakusuma Purinusa built a new factory located in Bawen, Ungaran, equipped with advanced German technology. With this technology, we manufacture a wide range of products, including bleached cotton, cotton rolls, cotton slivers, facial cotton, cotton buds, and cotton balls.
We also collaborate with several major companies in Indonesia through private label production. Our products have been widely distributed throughout Indonesia and exported to various countries across Asia and the Middle East, including Saudi Arabia.
Vision
To be a strong global manufacturer company that meets the healthy value and consumer satisfaction by producing and distributing innovative products.
Mission
Tarunakusuma Purinusa is committed to improve the quality of life, create friendly environment, and increase value of stakeholder by creating synergy and using innovative cotton technology.
Environment
At PT. Tarunakusuma Purinusa, we are committed to delivering premium-quality products while prioritizing environmental sustainability. We implement effective and responsible waste water treatment processes to ensure the preservation and protection of our ecosystem.
"A love letter to your skin, written in 100% cotton."
