Beauty with Purpose: Kapas Selection Donates IDR 100 Million to Support Indonesia Cancer Foundation
The beauty industry is about more than appearance—it is also about compassion, kindness, and making a meaningful difference. Inspired by this belief, PT Tarunakusuma Purinusa, through its flagship brand Kapas Selection, launched its Corporate Social Responsibility (CSR) initiative, “Beauty With Purpose.” As a tangible commitment to giving back to the community, PT Tarunakusuma Purinusa proudly donated IDR 100,000,000 to the Indonesia Cancer Foundation (Yayasan Kanker Indonesia/YKI). This collaboration aims to support cancer prevention, early detection, and patient assistance programs for cancer fighters across Indonesia.
A Donation from the Heart: Every Kapas Selection Customer Made a Difference
A portion of the IDR 100 million donation was raised through the allocation of 12% of sales from the Run Against Cancer (RAC) Package, which was sold through the official Kapas Selection Marketplace. This means that every pack of Kapas Selection purchased has helped bring hope to those fighting cancer. Every small act of kindness has the power to create a meaningful impact.
A Heartwarming Moment at the Indonesia Cancer Foundation Headquarters
The symbolic donation ceremony was held on February 5, 2026, at the Indonesia Cancer Foundation Headquarters in Menteng, Central Jakarta. The event was attended by Prof. Dr. dr. Aru Wisaksono Sudoyo, Sp.PD, KHOM, FINASM, FACP, Chairman of the Indonesia Cancer Foundation, members of the Foundation’s board, cancer survivors and patients who attended with remarkable strength and optimism, as well as representatives from the management of PT Tarunakusuma Purinusa. Through this initiative, Kapas Selection reaffirmed its belief that cancer can be overcome through greater awareness, education, and early detection.
Why “Beauty With Purpose”?
This theme reflects PT Tarunakusuma Purinusa’s commitment to conducting business with social responsibility at its core. True beauty is beauty that creates a positive impact on society. Through this initiative, the donation will help support various Indonesia Cancer Foundation programs, including public health education, cancer awareness campaigns, and efforts to improve the quality of life for cancer patients.
A Lasting Commitment to Indonesia
This CSR initiative marks the beginning of an ongoing commitment rather than the end of a single campaign. PT Tarunakusuma Purinusa remains dedicated to creating meaningful value and strengthening solidarity within the community. We believe that collaboration between the private sector and social organizations such as the Indonesia Cancer Foundation is essential to building a healthier future for Indonesia.
Join us as we continue spreading kindness and making a difference. Because with Kapas Selection, your beauty carries a greater purpose.
